Privacy Policy
Last updated: 18 August 2026
This Privacy Policy explains how PURE collects and uses personal information when you visit iwearpure.com, place an order or contact us.
1. Who is responsible for your data
The data controller is Individual Entrepreneur Anastasiya Bykova, identification number 105494260, registered at Georgia, Tbilisi, Krtsanisi district, Fonichala settlement 3, building 5, hall 2, floor 4, auxiliary storage room. Contact: hello@iwearpure.com.
2. Information we collect
We may collect your name, email address, telephone number, billing and shipping address, order details, account information, communications with us, IP address, device and browser information, and technical information necessary for the website and shopping cart to operate.
Payment information is processed by third-party payment providers. We do not intend to store full payment-card details on our own systems.
3. Why we use your information
We use personal information to process and deliver orders, take payment, provide customer support, manage returns and refunds, maintain accounts and shopping-cart functionality, prevent fraud and misuse, comply with legal obligations, and establish or defend legal claims.
If you subscribe to the PURE newsletter, we use your email address on the basis of your consent to keep you on our subscriber list and send occasional news, offers and product updates. You can withdraw your consent at any time by contacting hello@iwearpure.com.
4. Who we share information with
We may share only the information reasonably necessary with service providers involved in operating the store, including payment providers, hosting and IT providers, manufacturers and fulfilment partners, delivery and postal companies, professional advisers, and public authorities where legally required.
Because PURE sells internationally and products may be fulfilled from Indonesia, recipient and order information may be transferred to service providers outside Georgia and outside your country of residence where necessary to fulfil an order.
5. Cookies and website storage
The website and WooCommerce use cookies or similar browser storage necessary for functions such as the shopping cart, checkout, account sessions, security and remembering customer choices. If we introduce non-essential analytics or advertising technologies, we will update this policy and obtain consent where required.
6. How long we keep information
We keep personal information only for as long as reasonably necessary for fulfilment, customer support, accounting, tax, fraud prevention and legal requirements.
Newsletter subscription records are kept until you withdraw your consent or ask us to delete them.
7. Your rights
Depending on applicable law, you may have rights to request access, correction, deletion, restriction of processing, objection to certain processing, withdrawal of consent where applicable, and information about how your data is processed.
To exercise a privacy right, contact hello@iwearpure.com. We may need to verify your identity before acting on a request.
8. Security
We use reasonable technical and organisational measures to protect personal information. No internet-based service can guarantee absolute security.
9. Changes to this policy
We may update this Privacy Policy when our services, providers or legal obligations change. The current version will be published on this page.
10. Contact
Privacy questions may be sent to hello@iwearpure.com.